For teenage viewers, YouTube Shorts ads drive more purchases than TikTok ads
Many of today’s teenagers are members of Gen Alpha, and as per usual, that cohort has a clear preference for...Continue reading→
Redefining Professional Influence: How Millennials And Gen Z Are Making Purchase Decisions on LinkedIn
The new power players in B2B are here. Millennials and Gen Z now make up the majority of buying committees,...Continue reading→
YouTube’s 2025 Brand cast: How Brands Can Now Own Cultural Moments
At its 2025 Brandcast event, YouTube unveiled a range of innovative advertising solutions designed to help brands capture cultural moments,...Continue reading→
How One Brand Used Quizzes To Reduce Customer Churn (and Win Awards)
In sectors where services are complex — and customers often find themselves confused — standard content formats such as articles...
NEW COURSE: AI Video Editors
We are now offering a number of training courses covering the most popular Ai assisted Editing Apps. These include: Canva,...Continue reading→
New Course: TV Advertisement Production and Clearance
Video mastery are pleased to announce a new 3-day Video Production Masterclass, “TV Advertisement Production and Clearance”. We are utilised...Continue reading→
Should you upgrade to a iPhone 17 to improve your video quality?
The iPhone 16 Pro features an impressive camera setup, but the iPhone 17 takes this to another level. While the...Continue reading→
Just been training the talented L&D and Marketing teams at Bosch UK
We just spent a wonderful week providing video production training to the L&D and Digital Marketing teams at Bosch. In...Continue reading→
Video marketing statistics for your 2025 campaigns
Video Marketing in 2025 Video isn’t just part of the marketing mix—it is the marketing mix. With 95% of marketers...Continue reading→
Back at TGW to train more of their L&D team
We absolutely love our job!! What a great pleasure it was to return to TGW UK and provide more video...Continue reading→
Back to Production at DAC (Daventry) – A Lesson in Sound Design
Although I mostly spend my time now training companies and agencies how to create all their video content in-house, I...Continue reading→
Training EPIC Global Solutions – Helping those with Gambling Addiction
EPIC Global Solutions are doing an amazing job helping those with gambling addiction all over the world. This week we...Continue reading→