Video marketing statistics for your 2025 campaigns
Jun 13, 2025
Posted by: admin
Video Marketing in 2025
Video isn’t just part of the marketing mix—it is the marketing mix. With 95% of marketers saying video is crucial to their strategy and 78% of brands increasing their video output, now’s the time to sharpen your video game.
Key Video Marketing Trends:
✅ Short-form reigns supreme – Videos under 60 seconds get the highest engagement.
✅ Explainer videos dominate – 91% of people watch them before buying.
✅ Product demos convert – 87% of viewers make a purchase afterward.
✅ Live video is thriving – 64% of TikTok users prefer live content.
✅ UGC is gold – 93% of marketers say it’s more credible than brand-produced videos.
Video isn’t just part of the marketing mix—it is the marketing mix. With 95% of marketers saying video is crucial to their strategy and 78% of brands increasing their video output, now’s the time to sharpen your video game.
Key Video Marketing Trends:
✅ Short-form reigns supreme – Videos under 60 seconds get the highest engagement.
✅ Explainer videos dominate – 91% of people watch them before buying.
✅ Product demos convert – 87% of viewers make a purchase afterward.
✅ Live video is thriving – 64% of TikTok users prefer live content.
✅ UGC is gold – 93% of marketers say it’s more credible than brand-produced videos.
Take a closer look: https://heyor.ca/1aFLk9
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