Inconsistent video branding = lost engagement & weaker trust. Here’s how corporate L&D, marketing & comms teams can get it right:
Keep visuals consistent – Logos, colours & fonts should match across all videos.
Set a clear tone – Professional? Conversational? Playful? Stick to it.
Optimise for each platform – LinkedIn ≠ YouTube ≠ internal training.
Define goals & CTAs – Every video should have a purpose.
Track & tweak – Monitor engagement & refine over time.
More insights here: https://heyor.ca/FchKB9
Branded video = better trust, stronger impact & more engagement.
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