The Art of Framing – 7 Techniques that Make ANY Shot CINEMATIC

Here is another great video from Alex Zarfati. Well worth following his channel at https://www.youtube.com/@Alexzarfatifilms

In this video Alex demonstrates 7 different ways of framing your shots to make them look truly cinematic: Background/Set, Symmetry, Using the rule of thirds, Cyberghosting, Use of Colour, Lens choice and Angles.

If you would like to sharpen your film making skills as an individual or team, why not book one of our hands-on, on-location course, tailored to your needs, and presented by one of the UK’s most experienced producers.

Take a look at our course options at https://videomastery.co.uk/our-courses/

50 Unique caméra moves to make you a better film maker

If you have 45 minutes to spare then take a look a this great video. It presents 50 camera movs to enhance your filming taking examples from great movies and explaining why each move was used.

It will also encourage you, if you haven’t already, to invest in a gimbal, a drone and maybe an DJI Osmo Pocket 3 gimbal/camera that we love https://amzn.to/4ko6cPI

Here it is, enjoy,

If you’d like some face-to-face training for you and your team please take a look at our excellent courses.https://videomastery.co.uk/our-courses/masterclasses-beginners/

How to Create and Implement Video Branding Guidelines

Inconsistent video branding = lost engagement & weaker trust. Here’s how corporate L&D, marketing & comms teams can get it right:

Keep visuals consistent – Logos, colours & fonts should match across all videos.
Set a clear tone – Professional? Conversational? Playful? Stick to it.
Optimise for each platform – LinkedIn ≠ YouTube ≠ internal training.
Define goals & CTAs – Every video should have a purpose.
Track & tweak – Monitor engagement & refine over time.

More insights here: https://heyor.ca/FchKB9

Branded video = better trust, stronger impact & more engagement.

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Video marketing statistics for your 2025 campaigns

Video Marketing in 2025
Video isn’t just part of the marketing mix—it is the marketing mix. With 95% of marketers saying video is crucial to their strategy and 78% of brands increasing their video output, now’s the time to sharpen your video game.

Key Video Marketing Trends:
✅ Short-form reigns supreme – Videos under 60 seconds get the highest engagement.
✅ Explainer videos dominate – 91% of people watch them before buying.
✅ Product demos convert – 87% of viewers make a purchase afterward.
✅ Live video is thriving – 64% of TikTok users prefer live content.
✅ UGC is gold – 93% of marketers say it’s more credible than brand-produced videos.

Take a closer look: https://heyor.ca/1aFLk9

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Back at TGW to train more of their L&D team

We absolutely love our job!!
What a great pleasure it was to return to TGW UK and provide more video production training to some additional members of their amazing L&D team: Devki Pandit, Alan Cross, Mark Fairhurst and Rebecca Davis under the direction of Brian Hendry.
We have now trained 8 members of their UK team and hoping soon to provide further training in Europe.
Our training covered every aspect of video production from preparation; planning; scripting; storytelling and storyboarding; through to filming on smartphones; shot sizes, angles and composition; lighting; sound design; video interviewing and the basics of editing – all in two days.
Thank you so much for this opportunity TGW!
The end result is that instead of relying on costly production companies they can now create professional video content in-house, and their first productions have been amazing.
Course details can be found on www.videomastery.co.uk
hashtagvideomastery hashtagvideoproductioncourses hashtagvideoproductiontraining hashtagtraining hashtagmediatraining hashtagL&D

How culture takes root on YouTube, and what it means for brands

Culture doesn’t unfold in a single moment anymore — it ripples outward in real-time, across formats, creators, and continents. It’s not just where people watch. It’s where cultural momentum happens.

From creator-led pre-buzz to post-event remixes, platforms like YouTube offer brands and comms teams a chance to build relevance before, during, and after the moment. Campaigns like IHG’s F1 content takeover and Discover’s music-led push show that real audience connection now means showing up early, often, and in the right context.

For brands and agencies navigating shifting attention spans and fragmented media habits, these aren’t just tactics — they’re the new baseline for staying seen and staying relevant.

Take a look: https://heyor.ca/oErHOB

At Video Mastery we provide unrivalled video production training.
Delivered at your premises by highly experienced UK producers and tailored to your exact needs.

Visit www.VideoMastery.co.uk for details.

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Back to Production at DAC (Daventry) – A Lesson in Sound Design

Although I mostly spend my time now training companies and agencies how to create all their video content in-house, I occasionally also return to the production world for selected clients.

Here is an Exhibition stand video that we have just produced for DAC (Digital Advanced Control) in Daventry. My sincere thanks to Yan Phoenix, Cameron Phoenix, Lionel Hutt and Steve Rees for this opportunity.

Please watch it with the sound on, so you can see how the use of sound effects and natural sound add a whole new dimension to a video.

So many producers do not add sound effect layers to add emphasis and punctuation, and hide the natural sounds behind a booming sound track. It is like watching an important event with music booming in your AirPods and missing the entire atmosphere of your surroundings.

We’d be delighted to provide video production training for your team so that you can have this expertise in-house.
All our training is presented in-house by highly experienced producers and tailors to your exact needs.
You can find our more at www.videomastery.co.uk

Smarter Storytelling in Video

Tight timelines. Shrinking attention spans. Bigger expectations. 2025’s commercial video creators are under pressure—but they’re also innovating.

From dynamic POV storytelling and docu-style authenticity to minimalist single-shot campaigns, the shift toward emotionally resonant, human-centric filmmaking is redefining brand impact.

As the Filmsupply 2025 Trend Report shows, it’s not about louder content—it’s about smarter storytelling.

For L&D, comms, and marketing teams ready to elevate their next video campaign, these trends offer more than inspiration—they offer strategy.

Learn more: https://heyor.ca/zqwI74

At Video Mastery we provide unrivalled video production training.
Delivered at your premises by highly experienced UK producers and tailored to your exact needs.

Visit www.VideoMastery.co.uk for details.

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