In today’s fast-paced, digitally driven world, training providers face a growing demand to deliver content that is both engaging and accessible. Traditional face-to-face methods, while effective, are often limited by geographical boundaries, costs, time constraints, and the evolving needs of learners. This is where video production comes into play.
By learning video production skills, training providers can elevate their offerings, enhance the training experience, improve accessibility, increase engagement and enhance their value to current and future employees.
Here are 14 key reasons why video production is now becoming a requisite skill for training professionals:
1. Enhancing the Learning Experience
Video is a powerful medium that enhances the overall learning experience. It allows trainers to break down complex ideas using visual aids, animation, and storytelling. By seeing and hearing concepts in action, learners retain information more effectively. Video provides a dynamic, visually appealing way to explain topics that would otherwise be difficult to convey through text alone.
2. Increasing Reach and Accessibility
One of the major advantages of video is its ability to reach a global audience. With online platforms, training providers are no longer limited to their physical location. Anyone, anywhere, can access their courses, breaking down geographical barriers. This is especially beneficial for training providers looking to expand their reach or provide remote learning options.
3. Providing Cost Efficiency and Scalability
Once a video is created, it can be reused again and again and shared with multiple learners, without the costs of running classroom training courses. This scalability makes video production an efficient and cost-effective solution for delivering training programs.
4. Reducing cost of Training Video Production
If you empower your training team with video production skills you can greatly reduce the production costs, and be far more prolific and creative in the production of your training videos. Video Mastery (videomastery.co.uk) offer video production courses designed specifically for L&D professionals. You can learn all of the essential production skills in just 2-3 days as they will delivery training at your premises and tailor teh courses to your exact needs.
5. Catering to Different Learning Styles
Not all learners absorb information in the same way. Some prefer visual explanations, while others benefit from hearing concepts explained aloud. Video production allows training providers to create content that caters to a variety of learning styles, integrating visuals, audio, and text to provide a more holistic and accessible learning experience.
6. Producing Short Macro-learning Courses to Watch When Needed
You will be able to create a whole library of very short macro learning videos that can be placed on-line and accessed by your employees or clients exactly when and where they are needed.
7. Personalising your Training Videos
With in-house production skills you can be far more specific in the training videos you offer. You can create tailored videos that address the specific training needs of particular employees, departments, clients, industry sectors etc. making the training far more focussed on the persons needs.
8. Improving Engagement and Motivation
Incorporating video into training programs is an excellent way to keep learners engaged. A well-produced video can hold the attention of the audience much more effectively than a simple slideshow or text-based content. Additionally, interactive video elements—such as quizzes, simulations, and role-playing scenarios—can boost motivation and increase the likelihood of retaining key information.
9. Featuring Industry Experts in Every Training Session
Getting the experts, within your company and from external organisations, to present at your training sessions on a regular basis would likely be impossible, but if you interview them on video sharing their expertise, you can show that video in every training session, both on-line and in the classroom, without taking up any more of their time.
10. Boosting Brand Credibility
The quality of your training content directly reflects on your brand. When you learn how to create High-quality video production, it signals to your audience that you are serious about delivering professional, valuable training. It also demonstrates a commitment to investing in the learner’s experience, enhancing your credibility and positioning your brand as a leader in the field.
11. Accessing Valuable Analytics
Many online video platforms offer detailed analytics on how users interact with content. Training providers can track views, engagement, and completion rates, using this data to refine their content and ensure it is effective. This real-time feedback loop allows for continuous improvement, ensuring that your training programs evolve with the needs of your audience.
12. Staying Competitive in the Digital Age
Video content is now a must. The rise of online learning platforms and digital education has made video the go-to format for many learners. By developing video production skills, training providers can stay ahead of the curve and maintain a competitive edge in an increasingly digital landscape.
13. Utilising your Video Production Skills in Other Ways
If you empower yourselves with video production skills you will be able to utilise them, not just for training video production, but for: creating videos to promote your courses, providing video news programs; creating video profiles of all of your training staff; creating video prospectuses of every course; filming testimonials from course attendees; videoing case studies; providing filming and playback in the classroom to assess delegate performance; and the live broadcast of training sessions. This are just some ideas and we present many more in our training sessions.
14. Giving an Invaluable Vocational Skill to your Training Team
For all of the reasons shown above, training professionals with video production skills are in great demand. Many job specifications for Training Managers and Trainers include now Video production as a required skills. So not only will these skills benefit your current employees it will also make you a very attractive candidate when looking fr futur employment.
Conclusion
As the demand for digital learning continues to rise, training providers need to adapt and evolve. Learning video production skills not only enhances the learning experience but also provides a scalable, engaging, and professional way to deliver content. From increasing reach to catering to diverse learning styles, video production offers numerous benefits that can help training providers stay competitive and meet the evolving needs of their learners.
If you’re a training provider looking to elevate your content, it’s time to embrace the power of video.
How Video Mastery can help
Video Mastery provide video production courses specifically for Training Providers. All our courses are delivered at your premises, for up to 4 delegates, and are tailored to your exact needs. Our trainers are all highly experienced UK video producers with over 100 years of combined experience.
If you would like to know more about our services please do not hesitate to call me on my mobile 07885 468674 or email me at peter@videomastery.co.uk.
Alternatively you can book a zoom call at your convenience at https://calendly.com/petervideomastery/video-mastery-chat
You can also find details of all our courses at videomastery.co.uk or you can view the video prospectuses of our two most popular courses for training providers.
MC004 VIDEO PRODUCTION MASTERCLASS FOR TRAINERS (3-day course) https://videomastery.co.uk/mc004-video-production-masterclass-for-trainers/
MC007 CREATING EFFECTIVE TRAINING VDEOS ON A SMARTPHONE (2-day course) https://videomastery.co.uk/mc007-create-effective-training-videos-on-a-smartphone/
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