For teenage viewers, YouTube Shorts ads drive more purchases than TikTok ads
Many of today’s teenagers are members of Gen Alpha, and as per usual, that cohort has a clear preference for […]
News
Stay updated with the latest news, updates, and insights from Video Mastery. Explore video production training tips, course announcements, and industry knowledge in the UK.
Redefining Professional Influence: How Millennials And Gen Z Are Making Purchase Decisions on LinkedIn
The new power players in B2B are here. Millennials and Gen Z now make up the majority of buying committees,
YouTube’s 2025 Brand cast: How Brands Can Now Own Cultural Moments
At its 2025 Brandcast event, YouTube unveiled a range of innovative advertising solutions designed to help brands capture cultural moments,
How One Brand Used Quizzes To Reduce Customer Churn (and Win Awards)
In sectors where services are complex — and customers often find themselves confused — standard content formats such as articles
NEW COURSE: AI Video Editors
We are now offering a number of training courses covering the most popular Ai assisted Editing Apps. These include: Canva,
New Course: TV Advertisement Production and Clearance
Video mastery are pleased to announce a new 3-day Video Production Masterclass, “TV Advertisement Production and Clearance”. We are utilised
Should you upgrade to a iPhone 17 to improve your video quality?
The iPhone 16 Pro features an impressive camera setup, but the iPhone 17 takes this to another level. While the
Just been training the talented L&D and Marketing teams at Bosch UK
We just spent a wonderful week providing video production training to the L&D and Digital Marketing teams at Bosch. In
Video marketing statistics for your 2025 campaigns
Video Marketing in 2025 Video isn’t just part of the marketing mix—it is the marketing mix. With 95% of marketers
Back at TGW to train more of their L&D team
We absolutely love our job!! What a great pleasure it was to return to TGW UK and provide more video