Organisations that have their own in-house video production capabilities can greatly improve the effectiveness of both internal and external communication.
With the high quality cameras now in smartphones it’s possible to create professional video content with very little investment. All you need is a few essential apps and accessories that you can view here.
Our Video Production Masterclasses will give you these skills in just 2-3 days, removing the need to pay production companies, agencies and freelancers to create your video content.
Our training courses cover all aspects of video production from preparation, scripting, storyboarding and storytelling, through to filming, shot composition, lighting skills, sound design and editing on all major platforms,
Not only can you save money by producing all your videos in-house, you can also produce videos more regularly for impactful social media posts, build your teams vocational skill set and produce really engaging video content for all areas of your business.
Here are 30 ideas of how you can utilise in-house video production skills:
- Promotional Videos – Perfect for your website, blogs, exhibition stands and e-commerce platforms. Set your smartphone to film in 4K resolution and 25fps (frame rate) for the best results. 50fps if you want to use slow motion.
- Thought Leadership Videos – Show off your knowledge by giving your clients and prospects invaluable advice in short-form videos.
- Video Newsletters – E-newsletters take a lot of time to prepare and, sadly, they are rarely read, Why not create you own 3-4 minute news highlights video and start your own news channel on YouTube giving your company immense credibility. You can even go as far as becoming the news outlet for your industry!
- Induction Programs – Why waste time taking new employees through an induction program when they can receive all of their induction in video format before they even start work! Tours of your facilities, introductions by managers and directors, and all health and safety training can all be done with an online video-based induction program.
- Staff Training – Give your staff access to a cloud-based training video library so they can get their training instantly when it is needed most.
- Skills Training – Provide free training for your clients and prospects on major social platforms or create new revenue streams by offering paid training on the many popular training delivery platforms
- Staff Profiles/Social Media Profiles – Introduce your key staff to prospective and existing clients by creating short video profiles that are both informative and entertaining.
- Customer Testimonials – After 37 years of video production experience I can assure you that the most effective marketing videos you can ever produce are client testimonials. Im our courses we show you how to make these testimonial videos as powerful as possible.
- Brand Awareness & Community Engagement – Your videos should not just promote your company, products and services. Sometimes you can do much more for your brand by demonstrating how you are helping the local community, PwC gained great respect by addressing discrimination issues and Norwich City FC by addressing mental illness.
- Customer Service – Answering customer questions and concerns can be very time consuming. You can instead address these issues in advance and on-line with a series of FAQ videos.
- Influencer videos – We’ve all witnessed the rise of the influencer on social media and how they have become the new generation of celebrities. We have also heard of the income they generate once they have created a large audience of followers. So why not start your own influencer channel with one of your charismatic employees.
- Financial results – Had a great year? Publish your financial results in a video and deservedly boast of your achievements and your vision for the upcoming year.
- Case Studies – Just like testimonials, case studies allow you to go into detail about how your products and services have benefitted your clients. Just remember that these should not just be talking heads (boring!) but should be full of footage showing your clients using this products and services.
- Entertainment – Yes, if you want to get attention and build an audience, be entertaining! Get your employees to show off their talents, share fun facts, outtakes and fascinating stories.
- Staff Motivation – It takes no time at all to create a whole seris of motivational videos by just combining som inspirational stock footage, music and quotes,
- How to… – “How to” videos are apparently the most commonly searched for videos on YouTube o think of some Hoe to topics related to your business you can share.
- Public Relations – If you’re wanting to get a slot on your local news channel then send them a written press release accompanied by some video comment and illustrative shots that will make their life easy. Maybe even cut them a ready-to-go 1 minute news story.
- Product Demonstrations – Give them a video demonstration of your products and services that will show off the features, benefits and ease of use.
- Product Instructions – It’s so helpful to include a brief instruction video with your product to save the client’s time having to read am instruction manual. Just include a QR-code on the box that launches the video on your phone.
- Events – Cover any events you are organising or attending with a brief video and if you are really brave why not live stream onto relevant social media platforms.
- Email Signatures – Why not have a link within your email signature that launches your personal profile video (so they can get to know you), your promo video or your news summary video.
- YouTube Channels – Create your own YouTube or Vimeo channel where you can showcase all of your videos and share the links in your emails.
- Video Blogs – Start your own blog, like this one, so that you have a reason to regularly interact with your clients and prospects.
- Crowd Funding – Need to raise capital for a new venture? Put a video on the major crowd funding sites and, hopefully, watch the investment money roll in.
- Opinion Forming and Lobbying – Emotionally engaging videos can help to influence public opinion.
- Video launching QR codes – Place QR codes on your business cards, brochures, magazine adverts, product boxes and catalogues that will launch relevant videos and assist in the sales process.
- Ride the Trends – Watch out for trending topics and see if you can create a video that will enable you to ride the trend and allow you to use relevant hashtags.
- Personalised Messaging – with video production capabilities in-house you can create videos that are very specific for prospects in specific roles, specific industries and with specific needs, Sometimes it may be worth creating a video for a specific individual.
- Interactive Video – Allow your viewers to become the directors of your videos and decide what they want to watch by giving them option buttons, You can also collect data in the video player and launch e-commerce pages for the items they click on.
- Social Media Advertising – creating paid video-adverts for social media is a very effective way to generate leads.
As you can see, there are so many different ways that you can utilise video production skills in your organisation and all of these will be available to you after attending one of our video production masterclasses https://videomastery.co.uk/our-courses/masterclasses-beginners/
If you’d like to discuss our courses or any of the above ideas in more detail please call us on 01604 583141 or email us at en@videomastery.co.uk
Video isn’t just part of the marketing mix—it is the marketing mix. With 95% of marketers saying video is crucial to their strategy and 78% of brands increasing their video output, now’s the time to sharpen your video game.
Key Video Marketing Trends:
✅ Short-form reigns supreme – Videos under 60 seconds get the highest engagement.
✅ Explainer videos dominate – 91% of people watch them before buying.
✅ Product demos convert – 87% of viewers make a purchase afterward.
✅ Live video is thriving – 64% of TikTok users prefer live content.
✅ UGC is gold – 93% of marketers say it’s more credible than brand-produced videos.
Take a closer look: https://heyor.ca/1aFLk9
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